Marketing for Professional Services
Get More Clients Without Chasing Them
A clear message with a simple marketing strategy is the best way to grow your professional services business.
Based in Indianapolis, Indiana. Serving all of the United States.
Simple Strategy
Clear Messaging
Growing Business
Tired of Being the Best-Kept Secret in Your Market?
You are great at what you do. But when potential clients search for help, they find your competitors first. Confusing marketing makes it worse.
Your website doesn’t clearly explain what you do or who you help
Referral sources struggle to describe your services to others
You attract price-shoppers instead of ideal clients
You’ve tried agencies, ads, and social media with little to show for it
Revenue feels unpredictable month to month
You blend in with every other firm in your market
Marketing Built for Professional Services
If you sell your expertise, we can help. Here are some of the professional services firms we work with.
Law Firms
Solo Attorneys
Accounting Firms
Financial Advisors
Recruiting Firms
Home Services
IT Services
Health Clinics
Therapists & Counselors
Advisors & Consultants
We've worked with over 100 clients in many industries across the United States. We would love to work with you, too!
Clarity is the key to a growing business.
Most professionals try to copy competitors they think are successful. That is the worst thing you can do. Being different is the quickest way to win new clients.
Simple Strategy
We help you discover what makes your firm truly different so you stand out in your market and attract clients who value what you do.
Clear Messaging
Your message is the foundation of every marketing dollar you spend. We make it so clear that prospects instantly understand how you help them.
A Business That Grows
Our focus is your growth. Not trends. Not vanity metrics. More of the right clients, more predictable revenue, and a business you’re proud of.
“If you’re looking to invest in marketing for your small business, you should hire StoryBrand Certified Guide Joe Garrison. Joe is great if you are looking for a marketing strategy. If you are tired of investing in the mystery of marketing and really want a return on your dollars, you should hire Joe today.”
Dr. J.J. Peterson, Head of StoryBrand
A Strategic Approach to Growing Your Business.
We don’t want you to waste money on the wrong things. That’s why we follow a specific process to diagnose your marketing problems and give you a clear plan to fix them.
1. Schedule a FREE Call
A quick conversation to understand your goals and make sure we’re the right fit. No pressure, no pitch.
2. Clarify Your Strategy and Message
In a few focused sessions, we learn how your firm makes money, who your ideal clients are, and what makes you different. Then we build a simple strategy and a clear brand message together.
Execute and Grow
Whether you work with us long-term or take your new strategy and run, you’ll have everything you need to attract better clients and grow your practice with confidence.
Stop Guessing. Start Growing.
Competition for professional services firms is fierce. But the bar for marketing in your industry? It’s surprisingly low.
Clunky websites. Confusing messaging. Social media that goes nowhere. Most firms are leaving clients on the table because prospects can’t figure out what they do or why it matters.
At Moonflower Marketing, we use the StoryBrand framework to help your firm develop a winning strategy, a clear and powerful message, and a plan to grow your practice over the long term.
Here is how we do it:
First, we spend thirty minutes on a call together to learn about your practice, the challenges you’re facing, and how we can help.
Second, we schedule a few working sessions where we dive into your business, learn how you make money, and discover what makes you truly different from every other firm in your market, and build your messaging and strategy around that.
Third, whether we continue in a long-term partnership or you head out on your own, you take your new strategy and messaging and put them to work on your website, proposals, social media, emails, and everywhere else your firm shows up.
Stop worrying about where your next client will come from. Start focusing on what you do best: helping people.
Here is what you can expect to invest
We have a few common packages that fit most professional services firms, all beginning with clarifying your message. If you don’t see something that fits, we’re happy to create something custom.
Clarify Your Message
Your message is the foundation of all effective marketing. Work with Joe to clarify your message in a 3-hour messaging session and receive a Brand Messaging Guide with a rewritten homepage based on your new messaging.
Investment: $5000
*Every project starts here*
A Website That Works
Your website is your most important marketing asset, working for you 24/7/365. We write up to three additional landing pages and build you a new WordPress website that is simple, clean, and designed to bring in new clients.
Investment: $13,500 (includes messaging)
Fractional Chief Marketing Officer
For select clients, we offer ongoing marketing support so you stay in front of your ideal clients with a consistent and compelling message. Website management, social media, copywriting, email marketing, and more.
Investment: $2500/month
Frequently Asked Questions We Get From Professional Services Firms
Do you work with firms in my specific industry?
Most likely, yes. We’ve worked with over 100 businesses, including law firms, accounting practices, financial advisors, therapists, consultants, healthcare clinics, and many more.
Our process is built around the StoryBrand framework, which works for any professional services firm that uses words to win clients.
If you’re not sure we’re the right fit, schedule a free call, and we’ll tell you honestly.
I’ve already tried marketing agencies before. Why would this be different?
Most agencies jump straight to tactics: run ads, post on social media, redesign your website. The problem is, if your message isn’t clear, none of that works.
We start with your message first.
Using the StoryBrand framework, we help you say the right things to the right people before you spend a single dollar on execution.
That’s why our clients see results where others have only seen invoices.
What is StoryBrand and why does it matter for my practice?
StoryBrand is a proven messaging framework created by Donald Miller that draws on how stories work.
It positions your client as the hero and your firm as the trusted guide that helps them solve their problem.
Research from Dr. J.J. Peterson’s doctoral dissertation found that the more thoroughly a business implements StoryBrand, the more it grows in profitability, revenue, and new customers.
It’s not a gimmick. It’s how clear communication drives real business results.
How long before I start seeing results?
Many of our clients notice a difference as soon as their new messaging goes live.
Prospects stay on their website longer, referral sources start using their new language, and sales conversations get easier.
The timeline for measurable growth depends on your starting point, but most firms begin to see traction within the first 60 to 90 days of implementing their new strategy and messaging.
I don’t have a big marketing budget. Is this still worth the investment?
This is actually the best place to start because your budget is tight.
When you can’t afford to waste money, you need every dollar to count. Clarifying your message is the highest-leverage marketing investment you can make. It makes your website work harder, your referrals more effective, and your proposals more persuasive.
Everything else you do in marketing gets better once your message is clear.
What if I’m not ready for a full website project?
That’s perfectly fine!
Every engagement starts with our Clarify Your Message session. You’ll walk away with a Brand Messaging Guide and rewritten homepage copy you can implement on your own or with your current web team.
There’s no obligation to do anything beyond that.
Many of our clients start with messaging alone and come back for a website later when they’re ready.
A Fractional CMO for Growing Professional Services
Our favorite way to work with our clients is through our Fractional Chief Marketing Officer package. Working together longterm, building relationships, and getting to know your business intimately, allows us to continue to improve your marketing strategy and results over time. Here are the services available in this package.
Brand Strategy and Messaging
All successful marketing starts with a simple marketing strategy and a clear brand message. These become the foundation of everything else we do together.
Visual Branding / Logo Design
Without the right words, nothing else you do will matter, but if your visual brand doesn't match your message, it breeds distrust. We help you create a stunning visual brand that meets your message and builds trust.
Website Copy
Your website is the hub for everything you do. We start with your homepage and work through every single page to ensure the words on each page are optimized to invite your customer into a story and move them to action. Each page balances a compelling brand message and search engine and AI optimization to drive traffic that converts.
Website Creation
A simple and clean website is key to growing your law firm. Most professional services websites are cluttered messes that scream, "Pick me!" We deliver a website that focuses on your client and positions you as their guide. No mess.
Local Listings & Legal Directories
Having a consistent Name, Address, Phone Number (NAP), and marketing message across all potential lead sources is important. It also helps search engines validate your authority and push you in local search results. We push your information and message out to dozens of local listing sites, and continually work through existing and new industry listing sites to ensure you show up well.
Lead Generation & Email Nurture
Depending on your services, we often create lead-generating content to help you build an email list and nurture clients to action. This is key for businesseswhose prospective clients take a while to make a buying decision.
Content Marketing
We create weekly website content (blogs, FAQs, etc.) and then use that as a springboard for social media content to expand your reach and increase your authority.
Social Media Management
An active, engaging, and informative social media presence is a big part of building trust with potential clients and driving traffic to your website.
Website Hosting & Management
Be sure your website is always online and operating at peak performance. We host your website and keep it up to date at no additional cost to you.
Graphic Design
Flyers, brochures, posters, banners, swag, booklets, ebooks...you name it, we'll make it look amazing.
Strategic Advisory
Most importantly, we walk alongside you as your trusted advisor, helping you make the best decisions possible to grow your business over time.