“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
Running a nonprofit organization is hard! You are passionate about doing great work in our world, which can take up every ounce of your being. Yet, somehow, you have to find time to build a website, figure out what to say on that website, create engaging social...
Do you ever feel like you just aren’t entirely sure how to approach potential donors for your nonprofit organization? Maybe you keep striking out with potential donors? On top of having worked with several nonprofit organizations over the years, I co-founded the...
During the 2022 midterm election cycle, I was probably more involved in local politics than I’ve ever been. Mostly through my work with the North Shadeland Alliance. Watching countywide candidates jockey for votes taught me a lot about brand positioning and the...
As a business owner, you need more qualified leads. To do that, you need more organic traffic to your website. To do THAT, you need to rank higher in search engines. Simply ranking higher in search results isn’t enough, though. Two things MUST happen for your...
