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Should You Prioritize Your Most Profitable Services?

Should You Prioritize Your Most Profitable Services?

by Joe Garrison | Feb 17, 2025 | Moonflower Marketing Archive

One of my first clients after starting ​Moonflower Marketing​ was my Dad’s law firm. Everyone starts somewhere, right? From the outside, they were a general practice law firm that provided a variety of legal services (Personal Injury, Family Law, Criminal Defense,...
How To Avoid The Curse of Knowledge In Your Marketing

How To Avoid The Curse of Knowledge In Your Marketing

by Joe Garrison | Feb 12, 2025 | Moonflower Marketing Archive

Have you ever found yourself talking to a customer and realizing they have no idea what you’re saying? The words are coming out of your mouth, but they are completely lost. Quick Story… My wife recently told our 7-year-old daughter that our phones didn’t...
How To Make Your Marketing Unforgettable

How To Make Your Marketing Unforgettable

by Joe Garrison | Dec 4, 2024 | Moonflower Marketing Archive

Make your audience FEEL something, and they’ll never forget you. The power is in the particulars. Here’s what I mean 👇 General Statistics Are Forgettable Take this statistic for example: “In 2022, the United States saw a 33% increase in fire-related deaths from...
Volvo and Apple Remind Us That Marketing is About Feelings

Volvo and Apple Remind Us That Marketing is About Feelings

by Joe Garrison | Dec 2, 2024 | Moonflower Marketing Archive

Marketing is about making you feel something. It reminds you of the negative feeling you have right now because a problem is weighing you down. Then, it casts a vision of the aspirational feelings you could have later if you buy a product or service. It’s that simple...
Messaging Strategy as Marketing Strategy

Messaging Strategy as Marketing Strategy

by Joe Garrison | Nov 25, 2024 | Moonflower Marketing Archive

Usually, when small businesses hire us, it’s because their marketing isn’t working for them They’re struggling with things like The website isn’t generating leads Social media is flat Wasting money on paid advertising etc. They’re doing all the right things, but it’s...
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  • Are You Overthinking Social Media?
  • 3 Types of Confusion Quietly Killing Your Business
  • Why the LAST thing you want to do is run paid ads.
  • A Better Headline for Your Home Services Website
  • Why AI Shouldn’t Create Your Brand Messaging
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