Law Firm Marketing | StoryBrand for Lawyers

Stand out in a saturated legal market

with the right words to land the right clients

Stand Out Online

Attract More Leads

Grow Your Law Firm

StoryBrand for Law Firms

Legal marketing is one of the most saturated and expensive markets to be in.

Other law firms are spending more on marketing than most can imagine. You feel like you must spend a fortune to reach your target audience and get a few clients. So how do you stand out and get your share of the good cases in your area? Too often, this leaves firms in debt and struggling to survive.

Racking up debt to run ad campaigns

Fumbling through trying to DIY your marketing

Burning money on marketing that doesn't work

Google Ads that do little more than pay Google

We help you stand out so your law firm grows

Most lawyer marketing follows the same messaging strategy. Look tough. Talk about all your accolades. Brag about your financial returns. You know the drill. We use StoryBrand for lawyers to help your law firm stand out.


Speak Their Language

Instead of talking about all your accolades, we help you talk about what your clients care most about; themselves and their problems.

Reposition as The Guide

Every other law firm plays the hero to their clients, but your clients are already heroes in their own stories. We reposition you as the guide in their story.

Streamline Your Presence

While other lawyers pay millions of dollars on marketing annually, we help you make the most of the budget.
Attorney David Seiter of Indianapolis, Indiana

Prior to hiring Moonflower Marketing, I was getting the run around from other SEO services. They charged high rates and produced little results. Joe charges a fair rate and is responsive to any of my questions regarding the SEO process. I trust that he cares about my company and wants me to succeed as opposed to being treated like “just another account” by the other SEO companies. I have seen my client base increase and I have received many compliments on my website which Joe designed.

David M. Seiter – Attorney at Law

You can grow without spending a fortune with the right message and law firm marketing plan.

We offer the following legal marketing services to help you get the most bang out of your marketing campaigns.

Brand Messaging

Without the right words, nothing else you do will matter. Clarifying your marketing message is the foundation of a great digital marketing strategy.

Practice Area Messaging

If your firm handles multiple practice areas, you know each audience has different needs. Focus your overall message down to specific audiences to be more effective.

Website Copywriting

With clarified brand and practice area messaging, we write compelling copy for your homepage and practice area pages that invite your potential clients into a story and move them to action.

Website Creation

We build high-quality, clean, simple, SEO-optimized law firm websites and legal services providers that drive more qualified leads.

Content Marketing

Content is king, as they say. Our legal content services provide your law practice with a consistent stream of blog posts, E-books, FAQs, and more to help inform your prospective clients and increase your search presence.

Social Media Management

With clear messaging and consistent content on your website, we keep your Facebook, Instagram, Twitter, and LinkedIn pages active and engaging to grow your audience and build client relationships before they even contact your office.
7 things hurting your website book cover

It's time to get your homepage right!

Download our Free Guide, and get our Free Homepage Template too. Simply swap our prompts with your content and see improvements on your homepage in no time!

Let’s Get to Work!

1. Schedule a Call

Pick a date and time for a 30-minute introductory call by phone or Zoom so we can learn about your goals.

2. Select a Plan

Choose a plan that fits best with your goals and your budget to set your firm up for success for years to come.

3. Grow Your Firm

Your law firm will grow with the right message and clients, opening you up to new possibilities.

Trusted By:

Joe Garrison Headshot Black and White

I’m Joe. I’ll Be Your Law Firm’s Marketing Guide.

It can feel overwhelming for a solo attorney or small law firm to break into the high-dollar legal marketing world. You see other attorneys on billboards, TV commercials, and even on the cart at the grocery store. Expensive and low-ROI legal marketing tactics abound.

So, how do you make your mark without breaking the bank?

I use StoryBrand for lawyers to help you leverage the power of storytelling. The words you use in your attorney marketing messages will invite your clients into a story that moves them to action.

When you invite your client into a story, you’re not just saying, “Look at me! I’m tough and will fight for you.” like every other law firm in town. You’re saying, “I understand what you’re going through and how hard it is. I can help you get through this. Follow me.”

When your message invites your clients into a story, you don’t have to spend millions on marketing to get their attention. You can scale back your marketing budget to tools that bring in direct leads instead of buying high-dollar TV ads and billboards all over town.

I grew up in a family of attorneys in Indianapolis, Indiana. I worked as a personal injury investigator and legal assistant at the family law firm. I understand law firms and know how to reposition them to better connect with potential clients.

Schedule a call today, and let’s get your law firm on the road to reaching the clients that will help you grow and thrive.

A Trusted Indianapolis-Based Marketing Agency

serving businesses and nonprofits all over the United States

Certified StoryBrand Guide Badge
Chris Garrison - Personal Injury Lawyer

We hired Moonflower Marketing after struggling with previous marketing vendors. Thousands of dollars went out without much success. Joe put together a comprehensive marketing plan that included innovative website design and messaging, Google optimization, initializing platform pages with Findlaw, Martindale, Avvo, Lawyers.com, and numerous others. After the implementation of Joe’s new plan, we have more than doubled our business over the last three years.

Chris Garrison – Garrison Law Firm, LLC

Frequently asked questions from law firms we’ve worked with

Can you help our law office with Search Engine Optimization (SEO)?

Absolutely! One of the most important factors in how Google ranks you is the time a visitor spends on your page. With the right message, visitors will be drawn into a story of their own transformation and keep reading to find out how it ends.

We combine the power of the StoryBrand Messaging Framework with SEO best practices to help you rank higher on the search results page.

Here’s the disclaimer: We never promise to rank you number one on Google. There are too many factors at play. We promise to build your message and website on a solid foundation to help you get there quicker.

Can you help our marketing team?
You might already have a marketing team if you’re a more prominent law firm. We can still help them be more effective in your marketing efforts.

Let us come in and guide you through the StoryBrand messaging framework and deliver your Brand Messaging Guide.

That guide will ensure your marketing team is always on the message and moving the plot forward for your potential clients.

How do lawyers attract more clients online?
Niche down! If you’re a small law firm, don’t try and cover every practice area under the sun. Niche down to what you love most and are most skilled at practicing. When your website is focused on one specific practice area, it is easier to become known online for that practice area. Also, people trust specialists more than generalists these days.

If you do a ton of personal injury law and family law feels like a side hustle, people won’t hire you anyway for family law. Focus on what you are good at and love most. Then optimize your website for that practice area.

What about Local SEO?
We offer a monthly retainer for law firms. We manage your local and legal directory listings. Making sure your information is consistent across the internet is vital to local SEO and law firm SEO in general.
Should law firms do email marketing?
Yes! Especially, if your practice area is one people tend to think about for a while before pulling the trigger.

Practice areas like divorce and estate planning aren’t things people decide to do overnight. They may want to subscribe to your emails to learn more before jumping in.

How does StoryBrand play into our legal marketing strategy?
StoryBrand (brand messaging) is the foundation of great law firm marketing strategies. None of your marketing efforts will matter if you don’t build them on the right message.

Whether you’re doing social media marketing, email marketing, trying to increase website conversions, or simply growing by word of mouth, your brand message is the first place to start.

How do Small Law Firms Get Clients?
Small law firms need to start with a simple and clear website showing how they help potential clients overcome their legal problems. Next, secure as many free local and legal directory listings as possible. Finally, get out there and make your name known. Go to networking events, participate in community events and causes, and meet as many people as possible.

Schedule a Free Discovery Call

StoryBrand Homepage Template

The Quickest Way to Fix Your Homepage

We use the same homepage template as a starting point for every homepage we write for our clients. You can use it to transform your homepage in less than 60 minutes.