Legal Marketing for Law Firms and Solo Attorneys
Stop Losing Clients to Lawyers Who Market Better Than You
You’re great at practicing law. We’re great at making sure the right clients find you.
Attract Qualified Clients
Stand Out in Your Market
Grow With Confidence
Most law firms don’t have a marketing problem. They have a clarity problem.
Right now, potential clients are searching for the exact legal help you provide. They’re typing queries into Google, reading reviews, and scanning websites. And in less than five seconds, they’re deciding which attorney to call.
If your message is confusing, they move on. If your website doesn’t immediately answer their questions, they click away. If your competitors look more polished and trustworthy online, they get the call, even if you’re the better lawyer.
Whether you're a law firm or a solo attorney, you can't afford confusion.
Qualified clients choosing less experienced attorneys who simply market better
Thousands of dollars wasted on ads, directories, and tactics that generate noise instead of cases
Inconsistent referrals that keep your revenue unpredictable month to month
The frustration of knowing you’re great at your job but invisible to the people who need you most
You didn’t spend years earning your degree, passing the bar, and building your expertise just to be overlooked. Your firm deserves to be found.
Law Firm Marketing That Cuts Through The Noise
We don’t just make things look pretty. We make your message clear, your brand compelling, and your marketing profitable. Here’s what changes when your firm partners with Moonflower Marketing:
A Message That Resonates
We use the StoryBrand for law firms to position your firm as the trusted guide in your clients’ story. Instead of talking about yourself, your marketing speaks directly to what your ideal clients need to hear. The result? A message so clear it’s impossible to ignore.
A Brand That Commands Trust
First impressions happen online. We build a web presence that communicates competence, authority, and empathy in seconds. When potential clients visit your site, they immediately know you understand their problem and have a plan to solve it.
A Pipeline That Delivers
Clear messaging plus strategic marketing equals more qualified consultations on your calendar. No more hoping for referrals. No more wasting money on tactics that don’t convert. Just a reliable system that brings ideal clients to your door.
Why Law Firms Trust Moonflower Marketing
Moonflower Marketing is led by Joe Garrison, a Certified StoryBrand Guide based in Indianapolis.
The StoryBrand framework has helped over 10,000 businesses clarify their message and grow their revenue, and Joe brings that proven methodology directly to law firms.
As a Certified Guide, Joe was personally trained by New York Times bestselling author Donald Miller in the exact framework used by Intel, Pantene, Berkshire Hathaway, and thousands of growing businesses.
Personally, we've used StoryBrand as the launching point to help well over 100 businesses and nonprofits clarify their message and grow.
Moonflower Marketing Has Been Trusted By:
"Our law firm worked with Joe and Moonflower Marketing to develop our website. Joe did such an outstanding job that we immediately had him design a second website for us! We found Joe to be creative, personable, and thorough. We could not be more pleased with the outstanding work Joe and Moonflower Marketing did for us. Joe was not just a vendor who created a website; he became a trusted strategic partner in our business."
Gregory Jimeno
Partner at Jimeno & Gray
Millersville, Maryland
Case Study:
One year after launching the website for Chesapeake Wills & Trust, the firm added an attorney to keep up with growth and hired us back to help with their flagship firm, Jimeno & Gray. Since 2022, they have added new attorneys, several new staff members, and expanded to a larger office. Safe to say, they're growing rapidly and reaching more clients.
Getting Started Is Simple.
Law firms and solo attorneys don’t need another complicated marketing pitch. You need a clear path forward. Here’s how we work together:
1. Schedule a FREE Call
We’ll talk about your legal practice, your goals, and the clients you want to attract. No pressure, no jargon, just an honest conversation about where you are and where you want to be.
Get Your Custom StoryBrand Marketing Plan
We’ll build a clear messaging framework tailored to your practice area and ideal clients. This becomes the foundation for everything: your website, your marketing, your referral conversations.
Launch and Grow With Confidence
We implement, you approve, and together we turn your firm into a client-attracting brand. You focus on practicing law. We’ll make sure the right people find you.
“If you’re looking to invest in marketing for your small business, you should hire StoryBrand Certified Guide Joe Garrison. Joe is great if you are looking for a marketing strategy. If you are tired of investing in the mystery of marketing and really want a return on your dollars, you should hire Joe today.”
Dr. J.J. Peterson
Head of StoryBrand
Nashville, Tennessee
Legal Marketing Without the Guesswork
Most legal marketing fails because it starts in the wrong place. Agencies jump straight to SEO, ads, and social media without first getting the message right. The result? Expensive campaigns that generate clicks but not clients.
This lack of strategic marketing can be devastating for small law firms and solo attorneys, sometimes more so than for large law firms.
Moonflower Marketing takes a different approach. We start with your message. Using the StoryBrand framework, we clarify exactly what your firm offers, why it matters, and what your ideal clients need to do next. Then, and only then, we build a marketing strategy around that clarity.
This isn’t marketing by trial and error. It’s a proven, research-backed framework that has helped over 10,000 businesses grow. And when it’s applied to the legal industry, the results speak for themselves.
“Prior to hiring Moonflower Marketing, I was getting the run around from other SEO services. They charged high rates and produced little results. Joe charges a fair rate and is responsive to any of my questions regarding the SEO process. I trust that he cares about my company and wants me to succeed as opposed to being treated like “just another account” by the other SEO companies. I have seen my client base increase and I have received many compliments on my website which Joe designed.”
David M. Seiter
Criminal Defense Attorney
Fishers, Indiana
Legal Marketing for Every Practice Area
Whether you’re a solo attorney building from scratch, a small law firm looking for an edge, or a large law firm looking for new life, our StoryBranded approach works across every area of law:
Personal Injury
Family Law & Divorce
Criminal Defense
Estate Planning & Probate
Real Estate Law
Business & Corporate Law
Immigration Law
Employment Law
Debt Collections
and More...
The framework is the same. The message is tailored to your clients. That’s what makes it work.
Here is what you can expect to invest
We have a few common packages that fit most clients, all beginning with clarifying your message. If you don't see something that fits, we're happy to create something custom to get you what you need.
Clarify Your Message
Your message is the foundation of all effective marketing. Clarify your message in a 3-hour messaging session, and receive a Brand Messaging Guide with a fully-written homepage based on your new messaging.
$5000
*Every project starts here*
A Website That Works
Your website is your most important marketing asset, working for you 24/7/365. We help you write up to three more landing pages and build you a new WordPress website that is simple, clean, and designed to grow your business.
Starting at $13,500
includes messaging
Fraction Chief Marketing Officer
For law firms or solo attorneys wanting a long-term strategic partnership and someone to manage marketing for them, we offer ongoing fCMO support.
Start with messaging and strategy, build out your marketing machine, and grow together through an ongoing strategic partnership.
Starting at $2500/month
monthly fee is all-inclusive
Frequently Asked Questions from Law Firms and Solo Attorneys
How much should I budget for marketing my law firm?
Most law firm consultants recommend 2–8% of gross revenue, depending on how aggressively you want to grow.
For a solo attorney or small firm, that often means $2,000–$5,000/month for meaningful results.
But here's what matters more than the number: clarity...
Firms that spend $2,000/month on a clear message outperform firms spending $10,000/month on a confusing one.
We start by getting your message right so every dollar works harder.
I've been burned by a marketing agency before. How is this different?
You're not alone. Most attorneys we talk to have had at least one bad experience.
The usual culprit is an agency that jumped straight to tactics (SEO, ads, social media) without first clarifying your message. That's like building a house without a foundation.
We start with the StoryBrand messaging framework, which makes everything else work.
Strategy first, tactics second.
I'm a solo attorney. I don't have time to manage a marketing agency on top of everything else.
That's exactly why we exist. You shouldn't have to become a marketing expert to grow your practice.
Our process is designed to require minimal time from you.
Your time commitment is stacked on the front end of our working relationship, especially if you utilize our Fractional CMO package.
We spend time up front honing your messaging, developing the strategy, and getting what we need from you, then we hit the ground running while you get back to your practice.
Thirty-minute monthly check-ins or ninety-minute quarterly check-ins ensure we're on the same page and have what we need to keep your marketing machine humming.
Will the marketing comply with my state bar's advertising rules?
This is a real concern. We know that attorney advertising is regulated and that rules vary by state.
We build every piece of marketing with those guardrails in mind, and you approve everything before it goes live. Nothing is published without your sign-off.
I get most of my clients from referrals. Do I really need marketing?
Referrals are great...until they slow down.
The problem with a referral-only strategy is that you can't control it or predict it, which makes your revenue unpredictable month to month.
Marketing doesn't replace referrals. It gives you a second engine so your pipeline stays full even when the referrals dip.
And a clear brand message actually makes your referral sources more effective, because they finally know how to talk about what you do.
We've actually had clients scale back their monthly ad spend after an increase in referral business following the launch of their new messaging and website.
What makes StoryBrand different from regular marketing?
Most marketing starts with your firm: your credentials, your history, your awards.
StoryBrand flips that. It starts with your client's problem and positions your firm as the guide who helps them solve it.
This isn't a cosmetic change. It's a fundamental shift in how your website, emails, and marketing speak to potential clients.
Research shows that businesses that implement the StoryBrand framework see measurable increases in revenue, team confidence, and marketing efficiency.
It works because it's built on how the human brain actually processes information.
Do I need to redo my entire website, or can you work with what I have?
It depends on what you have.
Sometimes a full rebuild is the right call. Other times, updating the messaging on your existing site is enough to dramatically improve conversions.
We always start with an audit so you know exactly what needs to change and why. No unnecessary spending.
If your site just needs clearer copy and stronger calls to action, that's what we'll recommend.
How do I stand out when there are hundreds of attorneys in my market?
Not by shouting louder. By being clearer.
Most law firm websites sound identical... "experienced attorneys," "aggressive representation," "dedicated to your case."
When everyone says the same thing, nobody stands out. The StoryBrand framework helps you articulate what makes your firm different in language your ideal clients actually respond to.
Clarity is the competitive advantage most firms are missing.
A Fractional CMO for Your Growing Legal Practice
To be honest, our favorite way to work with our clients is through our Fractional Chief Marketing Officer package. This allows us to be far more intentional about our law firm marketing strategies, and the relationship we build over time helps us continually do better work for you. Here is a look at some of the services we provide in our monthly fCMO package.
Brand Strategy and Messaging
All successful marketing starts with a simple marketing strategy and a clear brand message. These become the foundation of everything else we do together.
Visual Branding / Logo Design
Without the right words, nothing else you do will matter, but if your visual brand doesn't match your message, it breeds distrust. We help you create a stunning visual brand that meets your message and builds trust.
Website Copy
Your website is the hub for everything you do. We start with your homepage and work through every single page to ensure the words on each page are optimized to invite your customer into a story and move them to action. Each page balances a compelling brand message and search engine optimization to drive traffic that converts.
Website Creation
A simple and clean website is key to growing your law firm. Most law firm websites are a cluttered mess that screams, "Pick me!" We deliver a website that focuses on your client and positions you as their guide. No mess.
Local Listings & Legal Directories
Having a consistent Name, Address, Phone Number, and marketing message across all potential lead sources is important. It also helps search engines validate your authority and push you in local search results. We push your information and message out to dozens of local listing sites, and continually work through existing and new legal listing sites to ensure you show up well.
List Building
Depending on the type of law you practice, we often create lead-generating content that helps you build an email list and nurture clients to action over time. This is key for firms whose prospective clients take a while to make a buying decision.
Content Marketing
We create weekly website content (blogs, FAQs, etc.) and then use that as a springboard for social media content to expand your reach and increase your authority.
Social Media Management
An active, engaging, and informative social media presence is a big part of building trust with potential clients and driving traffic to your website.
Website Hosting & Management
Be sure your website is always online and operating at peak performance. We host your website and keep it up to date at no additional cost to you.
Graphic Design
Flyers, brochures, posters, banners, swag, booklets, ebooks...you name it, we'll make it look amazing.
Strategic Advisory
Most importantly, we walk alongside you as your trusted advisor, helping you make the best decisions possible to grow your legal practice over time.