StoryBrand for Home Services Providers
Find the Right Words to Attract the Right Customers
so your business becomes known, trusted, and grows.
StoryBrand Certified Guide Since 2019
Joe Garrison
Clear Messaging
Unique Positioning
Trusted Brand
For Home Services Businesses, Competition is Fierce.
You’re probably not the only game in town. Your business likely blurs with all the others in your customers’ minds.
Your business needs to be the first one people think of when they have the problem you solve. To do that, you need to be KNOWN in your community. To be known, you need to STAND OUT.
“We highly recommend Joe and Moonflower Marketing. Prior to Joe, we had no brand identity or story. Joe helped us get it together with our brand story and created a website that illustrated what we do, how we do it, and we are thrilled with the results.”
Jason Hoffman
Managing Partner | Restoration Maintenance
Oakland Park, FL
StoryBrand Helps Your Business Stand Out
I’ve worked with over 100 businesses in some of the most saturated industries. Legal, accounting, home services, and many more. I’ve watched businesses take off after clarifying their message with StoryBrand. Yours can too.
A Clear Message
Most home services providers aren’t speaking to their customers in a clear way that speaks directly to their problems. StoryBrand clarifies your message so your customers will listen.
Unique Positioning
Blending in is disappearing. We identify what makes you unique and help you differentiate yourself from the crowd. Being different is how you become known in your community.
A Trusted Brand
Trust is hard to establish. We help you create a clear and unique brand that consistently shows up, so your home services business becomes known and trusted over time.
“If you’re looking to invest in marketing for your small business, you should hire StoryBrand Certified Guide Joe Garrison. Joe is great if you are looking for a marketing strategy. If you are tired of investing in the mystery of marketing and really want a return on your dollars, you should hire Joe today.”
Dr. J.J. Peterson
Head of StoryBrand
Nashville, TN
Put StoryBrand to Work For Your Home Services Business
Marketing doesn’t have to be complicated. Here’s how we make growing your business simple.
1. Schedule a Call
I’ll take some time to learn about your business and where you might be struggling to grow. Then, we’ll look at how I can help you break through in your community using Storybrand for Home Services.
2. Clarity and Strategy
Through a few sessions together, we’ll develop clear and powerful messaging, and a simple marketing strategy to help you cut through the noise and become a known entity in your community.
3. Serve and Grow
By leveraging clear messaging and a simple marketing strategy, you’ll consistently become better known and recognized in your community for the exceptional services you provide each day.
I had the pleasure of working with Joe, and I couldn’t be happier with the results! From the very beginning, Joe impressed me with his professionalism, creativity, and attention to detail.
Mike White
President and Owner of Temperature Service
Indianapolis, IN
Joe Garrison
Owner of Moonflower Marketing
Certified StoryBrand Guide since 2019
Hey! I’m Joe. I’ll be your Guide.
Can I tell you a quick story? Recently, something crawled into my attic and died. After a few days of smelling it, we decided to call a pest control company here in Indianapolis.
Like most people, I went to Google and typed in “dead animal removal in Indianapolis.” Several options came back.
After calling a few to find out who could get here the soonest, the lady on the other end said, “Didn’t you call earlier?”
I looked at the website and, sure enough, I had.
Of the four or five websites I looked at, I couldn’t tell you who was who, and got confused about who I had called.
They all looked and sounded the same. Even their names were similar.
Generic messaging and bland branding run rampant in the home services industry. When you have a plethora of competition, the worst thing you can do is blend in.
I use StoryBrand for Home Services Providers to help you stand out in your community with a clear message and simple marketing strategy.
What is the StoryBrand Messaging Framework?
The StoryBrand Framework was created by New York Times Bestselling author Donald Miller and outlined in his book, “Building a StoryBrand.” In the book, Miller lays out the seven elements of storytelling that invite your customer into a story and move them to action.
A Character
Every story starts with a character who wants something.
What is the one thing your customer wants as it relates to your business?
All effective marketing starts with a clear understanding of your customer.
Has a Problem
What is keeping your customers from getting what they want?
StoryBrand breaks the problem into three parts.
External Problem: This is the thing that is, or feels, tangible that is blocking your customer from getting what they want.
Internal Problem: How does your customer feel about not getting what they want?
Philosophical Problem: A brief statement on why it is just plain wrong that your customer cannot get what they want.
And Meets a Guide
YOU are the Guide! Your customer is the hero.
Establish both empathy for your customer and the authority to help them overcome their problem to position yourself as the guide.
Who Gives Them a Plan
A simple three-step plan shows your customers that success is possible and not overly complicated. Don’t let them self-remove!
Process Plan: An overview of the process you take to help your customer win.
Agreement Plan: The promises you make (and keep) that ease your customer’s mind, position you over your competition, and show htem success is likely.
And Calls Them to Action
People will go where you tell them to go if they trust you.
What is the ONE THING your customers need to do to do business with you?
This is essentially your “buy now” or “schedule a call” button.
To Help Them Avoid Failure
If there is no consequence for NOT doing business with you, there is no reason to do business with you.
Identify the potiential consequences of your customer not taking action to solve their problem. Just don’t overdo it!
And Find Success
Your customers want to know where you are taking them!
Paint a clear picture of what THEIR success looks like after working with you.
Show success as often as possible.