Have you ever found yourself talking to a customer and realizing they have no idea what you’re saying? The words are coming out of your mouth, but they are completely lost. Quick Story… My wife recently told our 7-year-old daughter that our phones didn’t...
Make your audience FEEL something, and they’ll never forget you. The power is in the particulars. Here’s what I mean 👇 General Statistics Are Forgettable Take this statistic for example: “In 2022, the United States saw a 33% increase in fire-related deaths from...
Marketing is about making you feel something. It reminds you of the negative feeling you have right now because a problem is weighing you down. Then, it casts a vision of the aspirational feelings you could have later if you buy a product or service. It’s that simple...
Usually, when small businesses hire us, it’s because their marketing isn’t working for them They’re struggling with things like The website isn’t generating leads Social media is flat Wasting money on paid advertising etc. They’re doing all the right things, but it’s...
It was March 2020, and our kids’ school had closed a few days earlier. The girls were inside doing (sort of) virtual school work while my wife was upstairs attempting to do speech therapy over Zoom for the first time. I was piddling around the yard, trying to walk off...
Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
