Law Firm Marketing | StoryBrand for Lawyers
Stand out in a saturated legal market
with the right words to land the right clients
Stand Out Online
Attract More Leads
Grow Your Law Firm
Legal marketing is one of the most saturated and expensive markets to be in.
Other law firms are spending more on marketing than most can imagine. You feel like you must spend a fortune to reach your target audience and get a few clients. So how do you stand out and get your share of the good cases in your area? Too often, this leaves firms in debt and struggling to survive.
Racking up debt to run ad campaigns
Fumbling through trying to DIY your marketing
Burning money on marketing that doesn't work
Google Ads that do little more than pay Google
We help you stand out so your law firm grows
Most lawyer marketing follows the same messaging strategy. Look tough. Talk about all your accolades. Brag about your financial returns. You know the drill. We use StoryBrand for lawyers to help your law firm stand out.
Speak Their Language
Reposition as The Guide
Every other law firm plays the hero to their clients, but your clients are already heroes in their own stories. We reposition you as the guide in their story.
Streamline Your Presence
You can grow without spending a fortune with the right message and law firm marketing plan.
We offer the following legal marketing services to help you get the most bang out of your marketing campaigns.
Brand Messaging
Without the right words, nothing else you do will matter. Clarifying your marketing message is the foundation of a great digital marketing strategy.
Practice Area Messaging
If your firm handles multiple practice areas, you know each audience has different needs. Focus your overall message down to specific audiences to be more effective.
Website Copywriting
Website Creation
We build high-quality, clean, simple, SEO-optimized law firm websites and legal services providers that drive more qualified leads.
Content Marketing
Content is king, as they say. Our legal content services provide your law practice with a consistent stream of blog posts, E-books, FAQs, and more to help inform your prospective clients and increase your search presence.
Social Media Management
With clear messaging and consistent content on your website, we keep your Facebook, Instagram, and LinkedIn pages active and engaging to grow your audience and build client relationships before they even contact your office.
Spend LESS and get MORE from your legal marketing.
Download our Free Legal Marketing Checklist. See the exact process we take our clients through to make their marketing work for less.
Let’s Grow Your Law Firm
1. Schedule a Call
Pick a date and time for a 30-minute introductory call by phone or Zoom so we can learn about your goals.
2. Select a Plan
Choose a plan that fits best with your goals and your budget to set your firm up for success for years to come.
3. Grow Your Firm
Trusted By:
I’m Joe. I’ll Be Your Law Firm’s Marketing Guide.
It can be overwhelming for a solo attorney or small law firm to break into the high-dollar legal marketing world. You see other attorneys on billboards, TV commercials, and practically everywhere else you turn.
Expensive and low-ROI legal marketing tactics abound.
So, how do you make your mark without breaking the bank?
I use StoryBrand for lawyers to help you leverage the power of storytelling to grow your legal practice. The words you use in your marketing messages will invite your clients into a story that moves them to action.
When you invite your client into a story, you’re not just saying, “Look at me! I’m tough and will fight for you.” like every other law firm in town. You’re saying, “I understand what you’re going through and how hard it is. I can help you get through this. Follow me.”
When your message invites your clients into a story, you don’t have to spend millions on marketing to get their attention. You can scale back your marketing budget to tools that bring in direct leads instead of buying high-dollar TV ads and billboards all over town.
I grew up in a family of attorneys in Indianapolis, Indiana. I worked as a personal injury investigator and legal assistant at the family law firm. I understand law firms and know how to reposition them to better connect with potential clients.
Schedule a call today, and let’s get your law firm on the road to reaching the clients that will help you grow and thrive.
A Trusted Indianapolis Legal Marketing Partner
Frequently asked questions from law firms we’ve worked with
Can you help our law office with Search Engine Optimization (SEO)?
Absolutely! One of the most important factors in how Google ranks you is the time a visitor spends on your page. With the right message, visitors will be drawn into a story of their own transformation and keep reading to find out how it ends.
We combine the power of the StoryBrand Messaging Framework with SEO best practices to help you rank higher on the search results page.
Here’s the disclaimer: We never promise to rank you number one on Google. There are too many factors at play. We promise to build your message and website on a solid foundation to help you get there quicker.
Can you help our marketing team?
Let us come in and guide you through the StoryBrand messaging framework and deliver your Brand Messaging Guide.
That guide will ensure your marketing team is always on the message and moving the plot forward for your potential clients.
How do lawyers attract more clients online?
If you do a ton of personal injury law and family law feels like a side hustle, people won’t hire you anyway for family law. Focus on what you are good at and love most. Then optimize your website for that practice area.
What about Local SEO?
Should law firms do email marketing?
Practice areas like divorce and estate planning aren’t things people decide to do overnight. They may want to subscribe to your emails to learn more before jumping in.
How does StoryBrand play into our legal marketing strategy?
Whether you’re doing social media marketing, email marketing, trying to increase website conversions, or simply growing by word of mouth, your brand message is the first place to start.
