😡 I’m tired of great local businesses in Indy closing. I read last week in the Indianapolis Business Journal about another one. It reminded me of some trends I’ve noticed in the shuttering of businesses in Indianapolis. Disclaimer: Obviously, there...
There’s a difference between a Narrative and a Story when it comes to marketing. A lot of agencies will advise you to tell YOUR story. What they end up doing is helping you with your narrative. A Narrative is Chronological Story guru...
“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
Running a nonprofit organization is hard! You are passionate about doing great work in our world, which can take up every ounce of your being. Yet, somehow, you have to find time to build a website, figure out what to say on that website, create engaging social...
Do you ever feel like you just aren’t entirely sure how to approach potential donors for your nonprofit organization? Maybe you keep striking out with potential donors? On top of having worked with several nonprofit organizations over the years, I co-founded the...
During the 2022 midterm election cycle, I was probably more involved in local politics than I’ve ever been. Mostly through my work with the North Shadeland Alliance. Watching countywide candidates jockey for votes taught me a lot about brand positioning and the...
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