Marketing Insight
Articles to help you create clear messaging, better marketing, and grow your business.
Are You Overthinking Social Media?
Are you overthinking social media for your business? Probably. Check out this example of simplicity from Java Moose in Grand Marais, MN.
3 Types of Confusion Quietly Killing Your Business
Most small business owners don’t realize that confusion is killing their business. Here are three types of confusion to avoid.
Why the LAST thing you want to do is run paid ads.
If business is slow, the LAST thing you want to do is run paid ads. Before you spend a fortune, be sure you get this right FIRST.
A Better Headline for Your Home Services Website
Most home services websites have a simple formula for their homepage headline, and it’s hurting business. Here’s a better homepage headline.
Why AI Shouldn’t Create Your Brand Messaging
AI is an amazing tool for small businesses. However, here’s why we believe AI shouldn’t create your brand messaging.
Should You Prioritize Your Most Profitable Services?
Should you prioritize your most valuable services when thinking about your marketing efforts? Here’s a quick story for you.
How To Avoid The Curse of Knowledge In Your Marketing
Did you know that knowing TOO MUCH about your business can be a BAD THING? The Curse of Knowledge can tank your marketing. Let me help.
How To Make Your Marketing Unforgettable
To make your marketing unforgettable, you need to leave the generalities and broad statements behind and focus on the stories and details.
Volvo and Apple Remind Us That Marketing is About Feelings
The latest Volvo and Apple Ads brilliantly remind us that marketing is about feelings, and your small business or nonprofit is no different.
Get more like this directly to your email!
You have a great business, but you need more people to know about it. Subscribe to get regular tips on how to better market your business so it grows.