Marketing Insight
Articles to help you create clear messaging, better marketing, and grow your business.
The Complete Guide to Brand Messaging: How to Say the Right Things So Customers Listen
Most businesses don’t have a marketing problem. They have a messaging problem. Without the right words, nothing else you do will matter.
Is Your Expertise Harming Your Business?
Is your expertise harming your professional services business? You sell the application of your knowledge, but do your clients understand?
Are You Overthinking Social Media?
Are you overthinking social media for your business? Probably. Check out this example of simplicity from Java Moose in Grand Marais, MN.
3 Types of Confusion Quietly Killing Your Business
Most small business owners don’t realize that confusion is killing their business. Here are three types of confusion to avoid.
Why the LAST thing you want to do is run paid ads.
If business is slow, the LAST thing you want to do is run paid ads. Before you spend a fortune, be sure you get this right FIRST.
Why AI Shouldn’t Create Your Brand Messaging
AI is an amazing tool for small businesses. However, here’s why we believe AI shouldn’t create your brand messaging.
Should You Prioritize Your Most Profitable Services?
Should you prioritize your most valuable services when thinking about your marketing efforts? Here’s a quick story for you.
4 Homepage Hacks for Small Business Websites
Most small business websites are cluttered and confusing, costing the business thousands monthly. Here are four simple steps to fix yours!
3 Ways to Leverage Social Proof to Grow Your Small Business
Learn 3 Ways to Leverage Social Proof to Grow Your Small Business with three examples of social proof you’ve seen in the wild.
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