Every small business struggles at some point to figure out how to become known to their customers. So, let me reassure you — you are not the only one. Often, we look at major brands absolutely killing it on TV, social, and everywhere else and think we’re lagging...
Do you remember that scene from Wayne’s World where Wayne (Mike Myers) is bracing himself over top of Cassandra (Tia Carrere) in bed and he’s switching which eye he’s looking at her with while saying, “Camera 1. Camera 2. Camera 1. Camera 2.”? It’s a funny scene!...
“No one trusts a guide without a plan.” J.J. Peterson – StoryBrand Imagine you’re on a fishing tour of Lake Superior. You’ve chartered a boat out of Grand Marais, Minnesota and you’re excited to take on America’s biggest lake. You have been looking forward to...
Do you struggle to get great testimonials from happy clients? Most businesses do. There is often some discomfort in asking for testimonials from recent or past clients. When you do muster up the courage to ask for a testimonial, you get something like… “Joe is such a...
Did you know you only have between 3-5 seconds to capture your customer’s attention after they click on your website? That might be a generous timeline too! Clearly, speed matters. Your website needs to load fast. However, website load time is a topic for another day...
