You’re not in business to watch your money burn at the altar of bad marketing.
Unfortunately, too many small business owners sink money into marketing that doesn’t produce results, leaving you stressed, overwhelmed, and strapped for cash.
No one should pay for bad marketing!
Without the right words, nothing else you do will matter.
We make small business marketing better, with the right message.
Great marketing starts with the message. When you have a marketing guide with a proven framework, the right words come to the surface.
When your marketing invites prospects into a story, they view you as the only guide to help them win.
Great marketing costs less and makes you more money because your business won’t exist without profit.
With more customers and a more efficient marketing budget, you can focus on the things that bring you joy.
Hear from others just like you who have worked with our team!
Small Business Marketing Should Make You Money.
As a small business owner, you don’t have boatloads of money lying around from investors to blow on “brand awareness” or vanity metrics. You need more customers and more money now.
Too many small business owners waste money on marketing that doesn’t grow their business, leaving them stressed and strapped for cash. You don’t have to be one of them.
At Moonflower Marketing, we believe small businesses are the engine that drives our communities.
When you grow, your community thrives.
That’s why we work with small businesses like yours create a brand message and marketing strategy that works.
Roughly 595,000 Small Businesses Close Every Year. We want to bring that number down!
* Small Business Statistics – Chamber of Commerce
Here are ways we help your small business grow.
Logo Design / Visual Brand
If you don’t have a strong visual brand, it might be best to start here. While people buy things based on words they read or hear, having a great logo and brand takes everything to the next level.
Nothing is more powerful in the human brain than a story. So, the first thing we do is lead you through a brand messaging session to develop your clear brand story. In Indianapolis? In-person or via Zoom.
The most important thing on your website is the words. We thoughtfully write and wireframe each page to invite your customers into a transformative story and move them to action.
Now that you have the right words and your content invites your customers into a transformative story, we’re ready to lay it out on a beautiful, simple, and compelling website.
Your brand is only as strong as your email list. So, we help you craft a lead magnet for your website that collects the names and emails of potential customers.
Email Welcome Series
A great email welcome series delivers the document, teaches the prospect how to get the most out of it, reminds them why it’s important that they implement the information, and presents them with an irresistable offer.
It's time to get your homepage right!
Download our Free Guide, and get our Free Homepage Template too. Simply swap our prompts with your content and see improvements on your homepage in no time!
Frequently Asked Questions from businesses we’ve worked with.
What is the difference between Branding and Marketing?
The easiest way to view the difference is Branding is how people feel about your brand and Marketing is positioning your brand as a solution to a problem your customers need to overcome, so they want to buy what you sell.
What is Brand Messaging and how will it grow my business?
Brand Messaging is the foundation of any good marketing strategy. It is how you and your customers talk about your business.
Other agencies in Indianapolis and around the country often skip brand messaging. We start there using a narrative messaging framework that utilizes storytelling elements to position your customer as the hero in a story and your brand as their guide.
Your customer wants something, but they have a problem preventing them from getting it. Your brand is there to be the guide that helps them overcome their problem and win the day.
Too many marketing companies skip this step, and it’s the most crucial step in the process.
Is Brand Messaging or Visual Branding more important?
We see them as equal partners. To be sure, people buy things based on the words they read. However, if the words they read are not presented in a way that is aesthetically appealing and easy to consume…they might not read them.
That being said, we start with Brand Messaging and then move on to visual branding when a client needs both. If you already have an established visual brand, we’ll go through brand messaging and buzz by visual branding if it’s not needed.
What is the benefit of good copywriting?
Copywriters aren’t poets. Copywriters are people who are skilled at taking just about any idea, no matter how complex, and putting it into clear language your potential customer understands.
They take your product or service and put it into words your customer quickly will understand and cause them to want to purchase or hire you.
Can you help with our social media presence?
One of the greatest benefits of our Brand Messaging Guides (results of your Brand Messaging Session) is it gives you a roadmap for what to talk about, and how to say it, on your social media channels.
Never guess again what you need to post about on social media.
Can you build me a new website that ranks on Google?
Short answer…probably. While we regularly have success getting clients’ websites to increase in search ranking through various SEO practices (Search Engine Optimization), we make no promises you’ll rank #1 or on the first page.
A lot of that has to do with your target market and how saturated it might be. If you’re a brand new attorney trying to break into personal injury law, ranking on page one is going to take a while. We can, however, help you develop a plan to get there. It just won’t be an overnight success.
Is email marketing dead?
Heck no! Email marketing is alive and well. Building a robust email list is like having money in the bank. We help you map out what lead generators might be valuable for your clientele and work with you on effective sales and nurture email campaigns.
What is a lead generator and why do I need one?
A lead generator is an asset you essentially give away on your website for the low cost of someone’s name and email address. It has a strong title that leaves your customer wanting to know more and is very valuable once they receive it.
By offering a lot of value to your potential customers, you’re creating a sense of “reciprocity.” They feel like they benefited so much from your generosity they need to hire you to return the favor.
A lead generator can be a lot of things. An email series, a PDF, a video series, a small course, a webinar, etc. Anything that provides a lot of value and delivers you an email address in return.
How does Moonflower Marketing approach website design?
The purpose of your website is to be your 24/hr sales associate. It should work for you even when you’re not working. We write and design your website to be simple, and clear as to how your product or service helps your customer overcome their problem.
Simple words. Simple design. Always move the customer toward action (hiring you).
Can you help with content marketing?
Yes! Our Brand Messaging Guide we create for you will be the foundation of content marketing for your small business. It will be a road map for how to create effective content that always connects with your audience.
Can you make my marketing cheaper?
The most cost-effective marketing is marketing built on the foundation of a strong brand message.
When you run social media ads, PPC, or any other marketing, you want the target audiences clicking on them to land on a page that speaks to them and the problem they are experiencing.
When that happens, more clicks convert, and your marketing dollar goes farther.