Hire a StoryBrand Guide

Invite your customer into a story and your business will grow.

Joe Garrison | Certified StoryBrand Marketing Guide Since 2019

Certified StoryBrand Guide Badge

StoryBrand Messaging

Certified StoryBrand Guide Badge

StoryBrand Websites

Certified StoryBrand Guide Badge

StoryBrand Sales Funnels

Why is your marketing not bringing in more leads?

Your potential customers are being inundated with 1000s of marketing messages every day. If you aren’t crystal clear about how your business solves their problem and improves their life, you’re losing money.

Your website doesn't convert

Your emails fall flat

Your social media doesn't engage

People don’t buy the best products. They buy the ones they can understand the fastest.

Donald Miller, CEO of StoryBrand and Business Made Simple

The StoryBrand Framework helps you clarify your message so customers listen.

The human brain is wired to survive and thrive. Using story to clarify your message makes it easy to understand how your business helps your customers do both.

Elements of Storytelling

Story is the universal clarifier. We tell stories to capture attention and move people to action. StoryBrand leverages the power of story for marketing.

A Paradigm Shift

Most marketing would position you as the hero of the story. In your customer’s eyes, they’re the hero. StoryBrand makes you a Guide that leads your customer to success.

Simplify Your Message

People don’t buy the best services. They buy the ones they understand the fastest. StoryBrand simplifies your message so your customers quickly understand.

What is the StoryBrand 7-Part Framework?

StoryBrand is a proven framework created by New York Times Best-Selling author, Donald Miller, and laid out in his book, “Building a StoryBrand.” It uses seven elements of storytelling to help you invite your customer into a story that guides them to success, or away from failure. Here are the seven parts of the StoryBrand messaging framework.

Character Want

Every story starts with a character who wants something. What does your customer or client want as it relates to your business?

Figure out what your customer really wants.

The Problem

The problem is what is preventing your customer or client from getting what they want. SB7 breaks this up into 3 types of problem:

External Problem
The thing that is getting in the way

Internal Problem
How it makes your customer feel. This could be thought of as what most marketers would call the “pain point” for the customer.

Philosophical Problem
Why it’s just plain wrong your customer can’t get what they want


The Guide

You are the guide in your customer’s story. They are the hero. What makes you a good guide to your customer is a combination of Empathy and Authority. 

You feel the pain your customer is experiencing

You have the experience and expertise to guide them out of the pain to something better.

The Plan

Nobody trusts a guide without a plan. There are two types of plans in the StoryBrand Framework.

Process Plan
What steps does your customer need to take to find success with you?

Agreement Plan
This is basically your promise to your customers regarding how you will work with them.

Examples of plans our clients use.

The Call-to-Action

People will go where you tell them to go. What ONE THING does your customer need to do to hire you? This is essentially the “Buy Now” button on your site. Some other examples might be

Call Now
Schedule a Call
Talk to an Expert
Hire a Guide!

Find Success

What does success look like for your customer or client on the other side of doing business with you? Your customers want to know where you’re taking them. It’s important you plaster success all over your marketing material. Put success in words, in videos, in pictures.

Avoid Failure

If there are no consequences for not doing business with you, there is no reason to do business with you. What pain are you helping your customers and clients avoid?

It’s called loss aversion. Psychologically, people are often more likely to take action to avoid failure than achieve success.

If the stakes aren’t clear, there is no story.

Bonus: Character Transformation

This is the overall story arch you are telling. This looks at how your customer identifies before doing business with you versus how they identify after doing business with you.

StoryBrand Homepage Template

StoryBrand The Most Powerful Page on Your Website.

Download our Free StoryBrand Homepage Template. Simply swap our prompts with your content, and your homepage will improve quickly!

Joe Garrison and Donald Miller StoryBrand Guide

I’m Joe. I’ll be your Guide!

Most businesses waste too much money on marketing with little return on their investment.  At Moonflower Marketing, we help you find the right words to land the right clients so your business grows.

I’ve seen it over and over. Small business owners trying to make ends meet, thinking they need to spend tons of money on marketing to do it. In reality, they’re just burning good money.

In 2019, I became certified as a StoryBrand Guide to help businesses like yours create websites and marketing that make you money.

Since then, I have worked with tons of businesses, nonprofits, and churches to help them create compelling websites and profitable marketing campaigns.

If you’re ready to hire a StoryBrand Guide, I’d love to be the one!

Schedule a free call now. Let’s create your StoryBrand brandscript and get your business on a path to new growth.

Certified StoryBrand Guide Badge

Joe’s StoryBrand Certified Guide Profile

in the Marketing Made Simple Guide Directory

Joe was certified as a StoryBrand Guide in July 2019 by Donald Miller and Dr. J.J. Peterson.

What is a StoryBrand Guide?

StoryBrand Guides are expert marketing consultants to execute the SB7 framework for clients. Our owner, Joe Garrison, is a StoryBrand Certified Guide. He helps you leverage the Story Brand framework in several ways to help you grow your business.

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Website Copywriting

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Website Wireframes

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Write Sales Emails

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Write Nurture Emails

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Write Video Scripts

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Social Media Strategy

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Lead Generators

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Email Marketing & more

Put the StoryBrand Framework to work for your business

Here’s how we do it:

1. Schedule a Call

Schedule a time to talk with Joe. He’ll listen to your needs and help craft a plan of action.

2. Execute StoryBrand

Joe will put StoryBrand to work in your marketing to grow your business.

3. Be the Guide

When your message is clear and your marketing strategy is strong, you become a guide to your clients.

Hear from others just like you

Frequently Asked Questions 

How do I hire a StoryBrand Guide?

Schedule a call with Joe to find out more about how he can help you clarify your message and grow your business. If Joe isn’t the right fit, he can connect you with a Guide that meets your needs.

Will StoryBrand work for my business?

Yes. StoryBrand is documented to work with just about every type of business or organization you can imagine. If you use words to sell things, raise money, make a difference, or anything else, StoryBrand can help you do it better.

Does StoryBrand work for marketing agencies?

Yes! Walking through SB7 with your agency is a great way to unify your team around a core message as well as better position your agency with your ideal customer.

You can also get a StoryBrand Agency Certification to certify your entire marketing team as StoryBrand Guides. If you are interested, contact Joe and he will connect you with someone at StoryBrand HQ.

What is a One-Liner?

A StoryBrand one-liner is basically your elevator pitch. It is the response to the question, “So, what do you do?” Instead of rambling and confusing someone who asks that question, the one-liner formats your response into a mini-story. Problem, Solution, Success.

Read our blog post on One-Liners.

Does StoryBrand work for SEO?

StoryBrand and SEO are a match made in heaven! Here’s why.

What is a StoryBrand Website Wireframe

A website wireframe is a document that lays out the words and layout you will use on your website, based on your clear marketing message.

It is something you can simply hand to your website designer to make pretty on your website.

How do I sign up for the StoryBrand Marketing Workshop?

The StoryBrand workshop will be a game-changer for your organization. Click here to register for the next live or live stream session.

Can I become a StoryBrand Guide?

Guide training happens frequently throughout the year. If you are interested in becoming a StoryBrand Guide and want to know more, schedule a call with Joe. He’s happy to give you the behind-the-scenes story and connect you with the right person at StoryBrand HQ to get the process started. Once certified, you will be a member of the StoryBrand Guide community and added to the Clarify Your Message database where people can search to find a StoryBrand Guide.

Where can I use my StoryBranded message?

Anywhere you use words to communicate you can use your StoryBranded message.

  • Websites
  • Social Media
  • Google Ads
  • Facebook Ads
  • Any Digital Marketing
  • Print material
  • TV Commercials
  • Videos
  • Radio spots
  • Literally, anywhere you use words to sell your product or services.

What is a "Brand Script"?

Your brandscript is essentially the full SB7 framework put into paragraph form. Typically, a few short paragraphs that cover the full narrative of your brand.

They work great for an explainer paragraph on your website, a video script, an introduction email for an email marketing campaign and more.

Can the StoryBrand Framework help my nonprofit raise money?

Absolutely! Whether you are creating a message to connect with the people your nonprofit serves or to convince donors to contribute to your mission, StoryBrand for Nonprofits can help.

Everyone wants to be invited into a transformative story, maybe ESPECIALLY, those connected to a nonprofit.

What is the difference between a StoryBrand Certified Guide and a StoryBrand Certified Agency?

Not too much! A Guide is a single marketing consultant certified in the SB7 Framework. A Certified Agency is a group of people all certified together in the SB7 framework.

The agency certification is great if you have a team and want them to work with your clients directly using StoryBrand.

If you’re a solopreneur or only need one person on your team to handle StoryBrand coaching, then the guide certification is sufficient.

StoryBrand Homepage Template

The Quickest Way to Fix Your Homepage

We use the same homepage template as a starting point for every homepage we write for our clients. You can use it to transform your homepage in less than 60 minutes.