Hire a Certified Storybrand Guide

Invite your customer into a story and your business will grow.

Joe Garrison | Certified StoryBrand Marketing Guide



Sales Funnels

Why is your marketing not bringing in more leads?

Your potential customers are being inundated with 1000s of marketing messages every day. If you aren’t crystal clear about how your business solves their problem and improves their life, you’re losing money.

People don’t buy the best products. They buy the ones they can understand the fastest.

Donald Miller, CEO of StoryBrand and Business Made Simple

The StoryBrand Framework helps you clarify your message

Here’s how it works.

Elements of Storytelling

Story is the universal clarifier. We tell stories to capture attention and move people to action. StoryBrand leverages the power of story for marketing.

A Paradigm Shift

Most marketing would position you as the hero of the story. In your customer’s eyes, they’re the hero. StoryBrand makes you a Guide that leads your customer to success.

Simplify Your Message

People don’t buy the best services. They buy the ones they understand the fastest. StoryBrand simplifies your message so your customers quickly understand.

What is the StoryBrand 7-Part Framework?

StoryBrand is a proven framework created by New York Times Best-Selling author, Donald Miller, and laid out in his book, “Building a StoryBrand.” It uses 7 elements of storytelling to help you invite your customer into a story that guides them to success, or away from failure. Here are the seven parts of the messaging framework.

Character Want

Every story starts with a character who wants something. What does your customer or client want as it relates to your business?

Figure out what your customer really wants.

The Problem

The problem is what is preventing your customer or client from getting what they want. SB7 breaks this up into 3 types of problem:

External Problem
The thing that is getting in the way

Internal Problem
How it makes your customer feel. This could be thought of as what most marketers would call the “pain point” for the customer.

Philosophical Problem
Why it’s just plain wrong your customer can’t get what they want


The Guide

You are the guide in your customer’s story. They are the hero. What makes you a good guide to your customer is a combination of Empathy and Authority. 

You feel the pain your customer is experiencing

You have the experience and expertise to guide them out of the pain to something better.

The Plan

Nobody trusts a guide without a plan. There are two types of plans in the StoryBrand Framework.

Process Plan
What steps does your customer need to take to find success with you?

Agreement Plan
This is basically your promise to your customers regarding how you will work with them.

Examples of plans our clients use.

The Call-to-Action

People will go where you tell them to go. What ONE THING does your customer need to do to hire you? This is essentially the “Buy Now” button on your site. Some other examples might be

Call Now
Schedule a Call
Talk to an Expert
Hire a Guide!

What does success look like for your customer or client on the other side of doing business with you? Your customers want to know where you’re taking them. It’s important you plaster success all over your marketing material. Put success in words, in videos, in pictures.

If there are no consequences for not doing business with you, there is no reason to do business with you. What pain are you helping your customers and clients avoid?

Bonus: Character Transformation

This is the overall story arch you are telling. This looks at how your customer identifies before doing business with you versus how they identify after doing business with you.

7 things hurting your website book cover

Make sure your website is working FOR you, not AGAINST you.

Download our FREE StoryBrand Website Template and turn your website into your best sales associate. One that never takes a day off!

Joe Garrison of Moonflower Marketing Headshot

I’m Joe. I’ll be your Guide!

Most businesses waste too much money on marketing with little return on their investment.  At Moonflower Marketing, we help you find the right words, to land the right clients, so your business actually grows.

I’ve seen it over and over. Small business owners trying to make ends meet, thinking they need to spend tons of money on marketing to do it. In reality, they’re just burning good money.

In 2019, I became certified as a StoryBrand Guide to help businesses just like yours create websites and marketing that actually make you money.

Since then, I have worked with dozens of businesses, nonprofits, and churches to help them create effective websites and profitable marketing campaigns.

I would love to do the same for you. Schedule a free discovery call now, let’s create your storybrand brandscript, and get your business on a path to new growth.

Certified StoryBrand Guide Badge

Joe’s StoryBrand Certified Guide Profile

in the Marketing Made Simple Guide Directory

What is a StoryBrand Guide?

StoryBrand Guides and StoryBrand Certified Agencies are expert marketing consultants to execute the SB7 framework for clients. Our owner, Joe Garrison, is a StoryBrand Certified Guide. He helps you leverage the Story Brand framework in several ways to help you grow your business.


Website Copywriting


Website Wireframes


Write Sales Emails


Write Nurture Emails


Write Video Scripts


Social Media Strategy


Lead Generators


Email Marketing & more

Put the StoryBrand Framework to work for your business

Here’s how we do it:

1. Schedule a Call

Schedule a time to talk with Joe. He’ll listen to your needs and help craft a plan of action.

2. Execute StoryBrand

Joe will put StoryBrand to work in your marketing to grow your business.

3. Be the Guide

When your message is clear and your marketing strategy is strong, you become a guide to your clients.

Hear from others just like you

Trusted By:

Want to learn StoryBrand directly from Donald Miller and the StoryBrand Team?

Attend the StoryBrand Workshop

Getting personal guidance in the StoryBrand framework has never been easier or cheaper. StoryBrand HQ is offering live-streamed workshops complete with Certified Guides as coaches for attendees. 

Get Business Made Simple University

Become the business leader you’ve always known you could be! BMSU offers courses on marketing, messaging, leadership, mission statements, negotiation, and much more to give you the skills you need to succeed.

*Note: As a member of the StoryBrand Guide program, I will receive a small commission from StoryBrand when you book using these links at no extra cost to you.

Frequently Asked Questions 

How do I hire a StoryBrand Guide?

Schedule a call with Joe to find out more about how he can help you clarify your message and grow your business. If Joe isn’t the right fit, he can connect you with a Guide that meets your needs.

Does StoryBrand work for marketing agencies?

Yes! Walking through SB7 with your agency is a great way to unify your team around a core message as well as better position your agency with your ideal customer. You can also get a StoryBrand Agency Certification to certify your entire marketing team as StoryBrand Guides. If you are interested, contact Joe and he will connect you with someone at StoryBrand HQ.

Will StoryBrand work for my business?

Yes. StoryBrand is documented to work with just about every type of business or organization you can imagine. If you use words to sell things, raise money, make a difference, or anything else, StoryBrand can help you do it better.

What is a One-Liner?

A StoryBrand one-liner is basically your elevator pitch. It is the response to the question, “So, what do you do?” Instead of rambling and confusing someone who asks that question, the one-liner formats your response into a mini-story. Problem, Solution, Success.

Read our blog post on One-Liners.

Does StoryBrand work for SEO?

StoryBrand and SEO are a match made in heaven! Here’s why.

How do I sign up for the StoryBrand Marketing Workshop?

The StoryBrand workshop will be a game-changer for your organization. Click here to register for the next live or live stream session.

Can I become a StoryBrand Guide?

Guide training happens frequently throughout the year. If you are interested in becoming a StoryBrand Guide and want to know more, schedule a call with Joe. He’s happy to give you the behind-the-scenes story and connect you with the right person at StoryBrand HQ to get the process started. Once certified, you will be a member of the StoryBrand Guide community and added to the Clarify Your Message database where people can search to find a StoryBrand Guide.

Where can I use my StoryBranded message?

Anywhere you use words to communicate you can use your StoryBranded message.

  • Websites
  • Social Media
  • Google Ads
  • Facebook Ads
  • Any Digital Marketing
  • Print material
  • TV Commercials
  • Videos
  • Radio spots
  • Literally, anywhere you use words to sell your product or services.

What is a "Brand Script"?

Your brandscript is essentially the full SB7 framework put into paragraph form. Typically, a few short paragraphs that cover the full narrative of your brand.

They work great for an explainer paragraph on your website, a video script, an introduction email for an email marketing campaign and more.

Can the StoryBrand Framework help my nonprofit raise money?

Absolutely! Whether you are creating a message to connect with the people your nonprofit serves or to convince donors to contribute to your mission, StoryBrand for Nonprofits can help.

Everyone wants to be invited into a transformative story, maybe ESPECIALLY, those connected to a nonprofit.

Schedule a Free StoryBrand Consultation