Marketing Insight
Articles to help you create clear messaging, better marketing, and grow your business.
Project or Retainer: Which Is Best for Your Private Practice Marketing?
What is better for your private practice? A project-based or retainer based marketing engagement? Here are the pros and cons of each.
How Do You Build Trust in Your Private Practice?
We’re living through a national crisis of trust, and that’s bad for business. So, how do you build trust in your private practice?
How Much Should Your Private Practice Focus On SEO?
Should your Private Practice put a lot of effort and resources into SEO (Search Engine Optimization)? We break down why and why not.
Why Most Private Practices Struggle with Digital Marketing (And How to Fix It)
You didn’t go to school for digital marketing. So, it makes sense you aren’t sure how to do it to grow your private practice. Let us help!
Why AI Shouldn’t Create Your Brand Messaging
AI is an amazing tool for small businesses. However, here’s why we believe AI shouldn’t create your brand messaging.
Should You Prioritize Your Most Profitable Services?
Should you prioritize your most valuable services when thinking about your marketing efforts? Here’s a quick story for you.
How To Avoid The Curse of Knowledge In Your Marketing
Did you know that knowing TOO MUCH about your business can be a BAD THING? The Curse of Knowledge can tank your marketing. Let me help.
How To Make Your Marketing Unforgettable
To make your marketing unforgettable, you need to leave the generalities and broad statements behind and focus on the stories and details.
Volvo and Apple Remind Us That Marketing is About Feelings
The latest Volvo and Apple Ads brilliantly remind us that marketing is about feelings, and your small business or nonprofit is no different.
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