During the 2022 midterm election cycle, I was probably more involved in local politics than I’ve ever been. Mostly through my work with the North Shadeland Alliance. Watching countywide candidates jockey for votes taught me a lot about brand positioning and the...
As a business owner, you need more qualified leads. To do that, you need more organic traffic to your website. To do THAT, you need to rank higher in search engines. Simply ranking higher in search results isn’t enough, though. Two things MUST happen for your...
Everyone loves a client referral. Client referral leads are typically the best leads a business can get. They are already familiar with your business and have been told you’re the best by someone they trust. It’s always exciting when you get referrals. Not...
Typically, when you think of branding your small business, you think of logos. So, if you’re looking to brand or rebrand your small business, you might call a graphic designer or someone who specializes in logo design. The thing is, your logo is only half of branding...
REBRAND ALERT: Clear Brand Story Marketing is now Moonflower Marketing. At the end of 2021, another StoryBrand Guide called me. His business name was very similar to my business’s name and he was looking to trademark the name. When I chose Clear Brand Story Marketing...
