This keeps happening over and over…
A small business sets up a call with me to discuss paid ads (as if they’re the silver bullet to growth).
Here’s how that conversation usually goes…
Them: Hey, Joe! Business is a little slow, and we’d like to run some paid advertising on Google or social media to drum up some business.
Me: Sure, no problem. Before we dive in, can you tell me what makes your business different from your competition, and clearly articulate your offer?
Them: Um…we…show up on time? We…do better work?
Me: Ok, you’re not ready for paid ads. Let’s start with messaging and strategy first.
No amount of paid ads will make up for your inability to quickly and clearly articulate your offer.
If you don’t know how to talk about your business, there’s a good chance your website is confusing.
If your website is confusing and your ads direct people to your website, your ads won’t perform well, no matter how much money you spend
You’ll just be throwing good money after bad.
Unfortunately, a lot of marketing agencies will then tell you, “You just need to spend more money on ads!”
This only serves them, not you.
Without the right words, nothing else you do will matter.
When you START with the right words, everything else becomes easier and more effective.
When you get your message right, you know without a doubt what to say on your website and what words to use in your paid ads.
Honestly, sometimes, getting your messaging right on your website, social media, local listings, and other (unpaid) platforms makes paid ads unnecessary.
Want to know if you have the right words and a clear marketing message?
Take my free Marketing Clarity Quiz. 17 quick questions to let you know how close you are to having the right marketing message. Want more hands-on help ensuring your messaging works? Schedule a free call with me anytime.
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