I’m Joe Garrison. I’ll Be Your Guide.
I’m not sure why, but for as long as I can remember, I’ve felt the need to make things better. It’s like there is something inside of me that won’t be satisfied until I improve something around me.
It can be anything; the layout of my office or family room, the dinner I’m making for my family, the way we store the Christmas decorations. I’m always looking for a better and more efficient way to do things.
That’s probably why I started four businesses and a local nonprofit before my fortieth year of life.
In 2016, while working at the family law firm, I found ways to make their website and social media better and for less money. So we let the agencies handling those things go, and I took them on. That led to starting my own marketing business the following year.
In 2020, following a homicide in my community, I co-founded the North Shadeland Alliance to help bring peace and prosperity back to my community.
Most importantly, it’s important that I make the lives of the people around me better. I think that’s what makes me good at marketing.
At its core, marketing is supposed to make people’s lives better because it helps people find solutions to their problems. I help you solve your marketing problem, which helps your clients and customers more easily find and understand your solution to their problem, making their life better.
I believe that when small businesses grow, communities thrive. In the end, whether it’s through my businesses or community work, that is the goal; people living better lives.
A little on my background, if you’re curious.
I was born and raised on the northeast side of Indianapolis, IN. I still live and work in the same community.
As a teen, I became obsessed with the guitar and played for HOURS daily (again, trying to make something better). My first job was at MARS Music (the musician’s planet, for those who remember). I grew up fast there. When you have a woman jump over the counter at you because the price of her kid’s guitar rang up too high, you learn to solve problems in a hurry.
I started dating my wife right before high school graduation and before we went to different colleges. I attended Taylor University, and she attended Butler University.
After college, I went into student ministry at Castleton United Methodist Church, the church both my wife and I grew up in. When my co-director and I got were hired, we had about 12 students total from grades 5-12. Five years later, when I left, we had built a ministry with over 100 students in attendance weekly and a lifetime of great memories and relationships that I still cherish.
After leaving ministry, I enrolled in The Recording Workshop in Chillicothe, Ohio and learned how to run a professional recording studio.
My first business, Moonlit Music Productions, lasted about a year. Flop. I went to work for my Dad’s law firm to make ends meet, and there is where I first dipped my toe into marketing and never turned back.
I have a wife and two daughters and am a #GirlDad through and through.
If you made it this far, thanks for taking an interest. I hope we can work together soon!