Marketing Insight
Articles to help you create clear messaging, better marketing, and grow your business.
Why AI Shouldn’t Create Your Brand Messaging
AI is an amazing tool for small businesses. However, here’s why we believe AI shouldn’t create your brand messaging.
Should You Prioritize Your Most Profitable Services?
Should you prioritize your most valuable services when thinking about your marketing efforts? Here’s a quick story for you.
How To Avoid The Curse of Knowledge In Your Marketing
Did you know that knowing TOO MUCH about your business can be a BAD THING? The Curse of Knowledge can tank your marketing. Let me help.
How To Make Your Marketing Unforgettable
To make your marketing unforgettable, you need to leave the generalities and broad statements behind and focus on the stories and details.
Volvo and Apple Remind Us That Marketing is About Feelings
The latest Volvo and Apple Ads brilliantly remind us that marketing is about feelings, and your small business or nonprofit is no different.
Messaging Strategy as Marketing Strategy
Messaging strategy more often than not turns into marketing strategy as we help you better define your customers and their problems.
Tension and Release Marketing Copy
How to create tension in your marketing copy to prime your customers to seek a release from the pain of the problem they’re experiencing.
4 Homepage Hacks for Small Business Websites
Most small business websites are cluttered and confusing, costing the business thousands monthly. Here are four simple steps to fix yours!
3 Ways to Leverage Social Proof to Grow Your Small Business
Learn 3 Ways to Leverage Social Proof to Grow Your Small Business with three examples of social proof you’ve seen in the wild.
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