by Joe Garrison | Feb 26, 2026 | Brand Messaging, Learning Center, Moonflower Marketing Archive
Most businesses don’t have a marketing problem. They have a messaging problem. You might be doing everything right. Running ads. Posting on social media. Updating your website. Maybe even hosting webinars or producing YouTube videos. And yet the leads...
by Joe Garrison | Feb 18, 2026 | Brand Messaging, Learning Center, Moonflower Marketing Archive
It’s a paradox many professional services businesses face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made...
by Joe Garrison | Dec 9, 2025 | Moonflower Marketing Archive
I don’t know about you, but I tend to overthink the content that I put out into the world. I want the things I post to be extremely valuable, which often leads me to include too much detail. It also sometimes results in posting nothing. Most of us don’t...
by Joe Garrison | Dec 3, 2025 | Moonflower Marketing Archive
Most small business owners don’t realize that confusion is killing their business. Quietly, and often slowly. Ideal customers find your website, land on your homepage, and aren’t really sure if what you offer solves their problem. Even people referred by...
by Joe Garrison | Nov 21, 2025 | Moonflower Marketing Archive
This keeps happening over and over…A small business sets up a call with me to discuss paid ads (as if they’re the silver bullet to growth). Here’s how that conversation usually goes… Them: Hey, Joe! Business is a little slow, and we’d...
