Marketing Insight
Articles to help you create clear messaging, better marketing, and grow your business.
The Client Referral Myth
Too many businesses think they can survive on client referrals and grow their business and neglect their website and online presence.
What You Need to Know When Branding Your Small Business
Branding your small business is more than just a beautiful logo, it starts with narrative branding. It starts with the right words.
Clear Brand Story Marketing is now Moonflower Marketing
Clear Brand Story Marketing is now Moonflower Marketing. Find out the story behind the new name and new brand.
How to Build a Megaphone for Change
No one can impact a city on their own. You need a legion of supporters behind you. How? You build a megaphone for change. Here’s how.
How Removing Uncertainty Grows Your Business
We have a crisis of uncertainty in our world. Removing uncertainty in your business is both the right and profitable thing to do.
4 Reasons You Need to Hire a Copywriter
Writing your own content for your website can be a costly decision. When you hire a copywriter, your business grows and you make money.
The Perfect One-Liner or Elevator Pitch
How do you respond when someone says, “So, what do you do?” Do you have the perfect one-liner or elevator pitch, or do you put them to sleep?
5 Things Law Firm Websites Get WRONG
Law firm websites are notoriously bad. They’re a cluttered mess of awards, contact points, and more. Here are 5 things to stop doing now.
How to Become Known to Your Customers
How do you become known to your customers? They don’t categorize you in their minds the way you think they do.
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