This pest control sales guy was full of sh*t, but he had the right tactic.Every summer, a new, wet-behind-the-ears college bro walks up to my door and knocks.“Hi, I’m Stevo from ACME Pest Control. We service Jan and Larry’s property down the street. Are you noticing...
In the digital age, first impressions are everything. When a potential customer clicks on your website, you have mere seconds to capture their attention before they decide to leave. This critical window can determine whether you gain a new customer or lose them...
Running a small business is hard. Here is a list of five books that should grow your business in 2024. We have used each of them and had success. Then, I offer five more resources and products that I love to help you grow your small business. Table of Contents...
😡 I’m tired of great local businesses in Indy closing. I read last week in the Indianapolis Business Journal about another one. It reminded me of some trends I’ve noticed in the shuttering of businesses in Indianapolis. Disclaimer: Obviously, there...
There’s a difference between a Narrative and a Story when it comes to marketing. A lot of agencies will advise you to tell YOUR story. What they end up doing is helping you with your narrative. A Narrative is Chronological Story guru...
“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
