There’s a difference between a Narrative and a Story when it comes to marketing. A lot of agencies will advise you to tell YOUR story. What they end up doing is helping you with your narrative. A Narrative is Chronological Story guru...
“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
During the 2022 midterm election cycle, I was probably more involved in local politics than I’ve ever been. Mostly through my work with the North Shadeland Alliance. Watching countywide candidates jockey for votes taught me a lot about brand positioning and the...
Everyone loves a client referral. Client referral leads are typically the best leads a business can get. They are already familiar with your business and have been told you’re the best by someone they trust. It’s always exciting when you get referrals. Not...
Typically, when you think of branding your small business, you think of logos. So, if you’re looking to brand or rebrand your small business, you might call a graphic designer or someone who specializes in logo design. The thing is, your logo is only half of branding...
