After working with many private practices in the health and wellness, legal, and financial industries, I’ve learned something… Almost all of them are really bad at digital marketing. They don’t understand or know how to leverage it to grow their practice. Yet, they...
Disclaimer: This isn’t an AI hate post. AI is amazing. This post is to help you understand where AI rightly falls in the process of creating effective marketing campaigns. Artificial intelligence is transforming industries at a wild pace. It’s automating workflows and...
Have you ever found yourself talking to a customer and realizing they have no idea what you’re saying? The words are coming out of your mouth, but they are completely lost. Quick Story… My wife recently told our 7-year-old daughter that our phones didn’t...
Make your audience FEEL something, and they’ll never forget you. The power is in the particulars. Here’s what I mean 👇 General Statistics Are Forgettable Take this statistic for example: “In 2022, the United States saw a 33% increase in fire-related deaths from...
It was March 2020, and our kids’ school had closed a few days earlier. The girls were inside doing (sort of) virtual school work while my wife was upstairs attempting to do speech therapy over Zoom for the first time. I was piddling around the yard, trying to walk off...
