There’s a difference between a Narrative and a Story when it comes to marketing. A lot of agencies will advise you to tell YOUR story. What they end up doing is helping you with your narrative. A Narrative is Chronological Story guru...
“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
Running a nonprofit organization is hard! You are passionate about doing great work in our world, which can take up every ounce of your being. Yet, somehow, you have to find time to build a website, figure out what to say on that website, create engaging social...
As a business owner, you need more qualified leads. To do that, you need more organic traffic to your website. To do THAT, you need to rank higher in search engines. Simply ranking higher in search results isn’t enough, though. Two things MUST happen for your...
Typically, when you think of branding your small business, you think of logos. So, if you’re looking to brand or rebrand your small business, you might call a graphic designer or someone who specializes in logo design. The thing is, your logo is only half of branding...
