Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
Everyone loves a client referral. Client referral leads are typically the best leads a business can get. They are already familiar with your business and have been told you’re the best by someone they trust. It’s always exciting when you get referrals. Not...
To impact real change in a community, you need many people on board. You can’t do it alone. You need an active and engaged mass of supporters ready to jump in and help the cause. As I’ve become more involved in the effort in my community to reduce violence, I’ve...
Lawyers are notorious for having terrible marketing strategies. Personally, I think it’s why so many law firms spend exorbitant amounts of money annually on marketing. According to this article: Some personal injury firms, that tend to be very...
