Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
In the digital age, first impressions are everything. When a potential customer clicks on your website, you have mere seconds to capture their attention before they decide to leave. This critical window can determine whether you gain a new customer or lose them...
đŸ˜¡ I’m tired of great local businesses in Indy closing. I read last week in the Indianapolis Business Journal about another one. It reminded me of some trends I’ve noticed in the shuttering of businesses in Indianapolis. Disclaimer: Obviously, there...
Everyone loves a client referral. Client referral leads are typically the best leads a business can get. They are already familiar with your business and have been told you’re the best by someone they trust. It’s always exciting when you get referrals. Not...
To impact real change in a community, you need many people on board. You can’t do it alone. You need an active and engaged mass of supporters ready to jump in and help the cause. As I’ve become more involved in the effort in my community to reduce violence, I’ve...
