When it comes to marketing your private practice, there are a lot of options out there, and that can feel overwhelming. One of the first decisions you’ll need to make is how to structure your relationship with a marketing consultant. Some consultants work on a project...
The number one job in marketing is to BUILD TRUST in your private practice. It doesn’t matter if you’re a medical clinic, therapist, law firm, financial advisor, or sell hotdogs out of a food truck. I can’t stress this enough. Trust is the basis for which your entire...
SEO (Search Engine Optimization) is one of many levers you can pull as a locally-focused private practice to grow your business. Understanding what people are searching for related to your services and showing up on the first page of search engines can be hugely...
After working with many private practices in the health and wellness, legal, and financial industries, I’ve learned something… Almost all of them are really bad at digital marketing. They don’t understand or know how to leverage it to grow their practice. Yet, they...
Disclaimer: This isn’t an AI hate post. AI is amazing. This post is to help you understand where AI rightly falls in the process of creating effective marketing campaigns. Artificial intelligence is transforming industries at a wild pace. It’s automating workflows and...
