by Joe Garrison | Feb 26, 2026 | Brand Messaging, Learning Center, Moonflower Marketing Archive
Most businesses don’t have a marketing problem. They have a messaging problem. You might be doing everything right. Running ads. Posting on social media. Updating your website. Maybe even hosting webinars or producing YouTube videos. And yet the leads...
by Joe Garrison | Feb 18, 2026 | Brand Messaging, Learning Center, Moonflower Marketing Archive
It’s a paradox many professional services businesses face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made...
