REBRAND ALERT: Clear Brand Story Marketing is now Moonflower Marketing. At the end of 2021, another StoryBrand Guide called me. His business name was very similar to my business’s name and he was looking to trademark the name. When I chose Clear Brand Story Marketing...
To impact real change in a community, you need many people on board. You can’t do it alone. You need an active and engaged mass of supporters ready to jump in and help the cause. As I’ve become more involved in the effort in my community to reduce violence, I’ve...
It seems like for the last couple of years, uncertainty has defined our existence. Through the global pandemic of 2020 and 2021 (and counting…), we just never seem to hit a stride of life where things are consistent and predictable. We’re surrounded by uncertainty....
We see this scenario a lot. A small business owner comes to us wanting a new website. They say basically, “We will provide all the content, we just need you to make it pretty.” When you don’t hire a copywriter and decide to write your website content yourself...
Why is it essential to have a strong one-liner or elevator pitch? Imagine This: You’re at your child’s soccer game on a brisk fall Saturday morning. While the kids are playing, you are chatting up other parents on the team. One parent comes up to you on crutches and...
Lawyers are notorious for having terrible marketing strategies. Personally, I think it’s why so many law firms spend exorbitant amounts of money annually on marketing. According to this article: Some personal injury firms, that tend to be very...
