Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
This pest control sales guy was full of sh*t, but he had the right tactic.Every summer, a new, wet-behind-the-ears college bro walks up to my door and knocks.“Hi, I’m Stevo from ACME Pest Control. We service Jan and Larry’s property down the street. Are you noticing...
In the digital age, first impressions are everything. When a potential customer clicks on your website, you have mere seconds to capture their attention before they decide to leave. This critical window can determine whether you gain a new customer or lose them...
Running a small business is hard. Here is a list of five books that should grow your business in 2024. We have used each of them and had success. Then, I offer five more resources and products that I love to help you grow your small business. Table of Contents...
There’s a difference between a Narrative and a Story when it comes to marketing. A lot of agencies will advise you to tell YOUR story. What they end up doing is helping you with your narrative. A Narrative is Chronological Story guru...
