This pest control sales guy was full of sh*t, but he had the right tactic.Every summer, a new, wet-behind-the-ears college bro walks up to my door and knocks.“Hi, I’m Stevo from ACME Pest Control. We service Jan and Larry’s property down the street. Are you noticing...
In the digital age, first impressions are everything. When a potential customer clicks on your website, you have mere seconds to capture their attention before they decide to leave. This critical window can determine whether you gain a new customer or lose them...
There’s a difference between a Narrative and a Story when it comes to marketing. A lot of agencies will advise you to tell YOUR story. What they end up doing is helping you with your narrative. A Narrative is Chronological Story guru...
“If you confuse, you’ll lose.” Donald Miller, CEO StoryBrand and Business Made Simple The absolute worst thing you can do when marketing your business is confuse your ideal customers. Yet, this is what so many businesses all over the country do every single...
During the 2022 midterm election cycle, I was probably more involved in local politics than I’ve ever been. Mostly through my work with the North Shadeland Alliance. Watching countywide candidates jockey for votes taught me a lot about brand positioning and the...
