Most small business owners don’t realize that confusion is killing their business. Quietly, and often slowly. Ideal customers find your website, land on your homepage, and aren’t really sure if what you offer solves their problem. Even people referred by...
If your website headline says any version of the following, you’re confusing your customers. “(City)’s Trusted (service provided)” “Your Trusted (city)(service provided)” “Number One (service provided) in (city)” Stop...
One of my first clients after starting Moonflower Marketing was my Dad’s law firm. Everyone starts somewhere, right? From the outside, they were a general practice law firm that provided a variety of legal services (Personal Injury, Family Law, Criminal Defense,...
It was March 2020, and our kids’ school had closed a few days earlier. The girls were inside doing (sort of) virtual school work while my wife was upstairs attempting to do speech therapy over Zoom for the first time. I was piddling around the yard, trying to walk off...
Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
