It was March 2020, and our kids’ school had closed a few days earlier. The girls were inside doing (sort of) virtual school work while my wife was upstairs attempting to do speech therapy over Zoom for the first time. I was piddling around the yard, trying to walk off...
Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
This pest control sales guy was full of sh*t, but he had the right tactic.Every summer, a new, wet-behind-the-ears college bro walks up to my door and knocks.“Hi, I’m Stevo from ACME Pest Control. We service Jan and Larry’s property down the street. Are you noticing...
In the digital age, first impressions are everything. When a potential customer clicks on your website, you have mere seconds to capture their attention before they decide to leave. This critical window can determine whether you gain a new customer or lose them...
😡 I’m tired of great local businesses in Indy closing. I read last week in the Indianapolis Business Journal about another one. It reminded me of some trends I’ve noticed in the shuttering of businesses in Indianapolis. Disclaimer: Obviously, there...
We use the same homepage template as a starting point for every homepage we write for our clients. You can use it to transform your homepage in less than 60 minutes.
