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The Complete Guide to Brand Messaging: How to Say the Right Things So Customers Listen

The Complete Guide to Brand Messaging: How to Say the Right Things So Customers Listen

by Joe Garrison | Feb 26, 2026 | Brand Messaging, Learning Center, Moonflower Marketing Archive

Most businesses don’t have a marketing problem. They have a messaging problem. You might be doing everything right. Running ads. Posting on social media. Updating your website. Maybe even hosting webinars or producing YouTube videos. And yet the leads...
3 Types of Confusion Quietly Killing Your Business

3 Types of Confusion Quietly Killing Your Business

by Joe Garrison | Dec 3, 2025 | Moonflower Marketing Archive

Most small business owners don’t realize that confusion is killing their business. Quietly, and often slowly. Ideal customers find your website, land on your homepage, and aren’t really sure if what you offer solves their problem. Even people referred by...
Should You Prioritize Your Most Profitable Services?

Should You Prioritize Your Most Profitable Services?

by Joe Garrison | Feb 17, 2025 | Moonflower Marketing Archive

One of my first clients after starting ​Moonflower Marketing​ was my Dad’s law firm. Everyone starts somewhere, right? From the outside, they were a general practice law firm that provided a variety of legal services (Personal Injury, Family Law, Criminal Defense,...
4 Homepage Hacks for Small Business Websites

4 Homepage Hacks for Small Business Websites

by Joe Garrison | Jul 3, 2024 | Moonflower Marketing Archive

Most small business websites are awful. They’re confusing and cluttered. Visitors don’t know what to do or where to go, so you can help them solve their problems. Over the last several years, I’ve developed a few simple practices (hacks?) to simplify homepages for...
3 Ways to Leverage Social Proof to Grow Your Small Business

3 Ways to Leverage Social Proof to Grow Your Small Business

by Joe Garrison | Jun 24, 2024 | Moonflower Marketing Archive

This pest control sales guy was full of sh*t, but he had the right tactic.Every summer, a new, wet-behind-the-ears college bro walks up to my door and knocks.“Hi, I’m Stevo from ACME Pest Control. We service Jan and Larry’s property down the street. Are you noticing...
« Older Entries
  • The Complete Guide to Brand Messaging: How to Say the Right Things So Customers Listen
  • Is Your Expertise Harming Your Business?
  • Are You Overthinking Social Media?
  • 3 Types of Confusion Quietly Killing Your Business
  • Why the LAST thing you want to do is run paid ads.
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