In the digital age, first impressions are everything. When a potential customer clicks on your website, you have mere seconds to capture their attention before they decide to leave. This critical window can determine whether you gain a new customer or lose them...
😡 I’m tired of great local businesses in Indy closing. I read last week in the Indianapolis Business Journal about another one. It reminded me of some trends I’ve noticed in the shuttering of businesses in Indianapolis. Disclaimer: Obviously, there...
It seems like for the last couple of years, uncertainty has defined our existence. Through the global pandemic of 2020 and 2021 (and counting…), we just never seem to hit a stride of life where things are consistent and predictable. We’re surrounded by uncertainty....
We see this scenario a lot. A small business owner comes to us wanting a new website. They say basically, “We will provide all the content, we just need you to make it pretty.” When you don’t hire a copywriter and decide to write your website content yourself...
Why is it essential to have a strong one-liner or elevator pitch? Imagine This: You’re at your child’s soccer game on a brisk fall Saturday morning. While the kids are playing, you are chatting up other parents on the team. One parent comes up to you on crutches and...
